Designing With Purpose: My Journey as a Freelance Graphic Designer

Hi, I’m Reggie Cunningham, a freelance graphic designer and web designer based in Nashville, TN. Whether you're a startup founder trying to find your visual voice, a small business owner ready to revamp your website, or a fellow creative needing a fresh brand identity, I’m here to help you bring it all to life.

In this blog, I want to walk you through what it means to work with a freelance graphic designer (like me), what I offer, how I approach projects, and how we can collaborate to make something meaningful—and beautiful—together.

Why Go With a Freelance Graphic Designer?

Let’s be real: there are a lot of design options out there. From big agencies to DIY templates to platforms that churn out logos in five minutes. But here’s the thing—design isn't just about making something that looks good. It’s about creating something that communicates clearly, feels intentional, and actually helps you move your business forward.

That’s where freelancers like me come in.

I bring the strategy, design chops, and personal attention to the table. You work directly with me. That means faster feedback, deeper understanding of your needs, and a true creative partnership.

What I Specialize In

I’m not just here to make things awesome (although we’ll definitely do that). My goal is to create design that tells your story, connects with your audience, and gets results.

Here’s what I offer:

Branding & Identity Design

Need a brand that actually looks like you? I design brand identities from the ground up—logos, color palettes, typography, and more. Whether you're starting fresh or rebranding, I’ll help you craft a cohesive look and feel that reflects your personality, values, and goals.

Custom Web Design & Development

Your website is your digital storefront. I build sites that are not just eye catching but functional and easy to use. Whether you need a simple portfolio site or a full-featured business platform, I’ll design and develop it with mobile responsiveness, speed, and user experience in mind.

Visual Content for Digital + Print

Posters, album covers, event flyers, social media graphics—you name it. I’ve got years of experience designing creative, bold visuals that pop on screen or in print. If you’ve seen my work, you know I love texture, color, and layouts that break the mold.

My Design Philosophy: Clarity, Emotion, Connection

Design isn’t decoration—it’s communication. My approach is rooted in clarity, emotion, and connection.

• Clarity: The best design is intuitive. I focus on layouts, hierarchies, and interfaces that guide the eye and make navigation feel natural.

• Emotion: Colors, fonts, and imagery should make you feel something. Whether it's excitement, trust, nostalgia, or boldness, emotion drives connection.

• Connection: At the end of the day, I want your audience to feel like your brand is speaking directly to them.

Design that’s done right doesn’t just “look cool.” It works hard. It tells your story, wins attention, and builds trust.

What It’s Like to Work With Me

If you're thinking about hiring a freelance graphic designer, you probably want to know what that process actually feels like. Here’s a little peek into how I work:

Step 1: Discovery

We start with a chat. I’ll ask about your goals, brand personality, audience, timeline, and budget. You don’t have to know all the answers—this is where we figure it out together.

Step 2: Creative Direction

Based on our convo, I’ll craft a creative brief and moodboard to set the visual tone. You’ll see inspiration, colors, type, and design direction before we move to design.

Step 3: Design & Feedback

I’ll present you with initial concepts, then we iterate. Your feedback is vital. I don’t ghost or disappear—this is a collaboration. My goal is to get you excited every step of the way.

Step 4: Final Delivery

You’ll get all the files, formats, and documentation you need—ready to use across web, print, and social.

Who I Work With

Over the years, I’ve worked with:

• Startups looking to define their brand from the ground up

• Small businesses ready to stand out with fresh branding

You can view some of the folks I’ve worked with on my testimonials page.

And if you're in Nashville, I'm always down to meet up for coffee and talk design or get on a Google Meet call.

Real Talk: What Makes Me Different

So, why hire me?

• I keep it personal: You’ll work directly with me from concept to final design.

• I love bold visuals: My design style leans toward expressive, textured, and vibrant. If you’re looking for something generic or templated, I’m probably not your guy.

• I’m reliable: Freelancers have a reputation for flaking. I take deadlines seriously, communicate clearly, and keep projects moving.

• I’m a straight shooter: I’ll give you honest feedback, explain my design decisions, and tell you when something could be better.

• I care about impact: I want your brand or project to succeed. Your win is my win.

Ready to Bring Your Vision to Life? Let’s Make Something Awesome Together

Whether you’re starting something new or want to give your brand a refresh, I’d love to help.

• Need a brand identity that feels fresh, bold, and truly you?

• Want a website that feels like it was made just for you (because it was)?

• Looking for a creative partner who listens, delivers, and brings some fun to the process?

Let’s talk.

🌐 Visit my site: reggiecunningham.com
📍 Based in Nashville – Available Everywhere